Selling beats online is probably one of the most heavily discussed topics among producers in the 21st century. If you are a music producer or beat maker, it’s a no brainer that you must have an online presence. Currently, thousands of producers use Soundclick to sell beats via the Internet while others use websites like Rocbattle to get people to buy instrumentals. Some producers even establish their own websites to get beat sales.
With so many producers with their “Beats for Sale” signs posted you might think every producer is making tons of money online. Actually, there are not many producers that have “huge success” online. This is due in part to many producers not understanding what their customers are looking for. When a rapper or any potential customer visits a website looking for beats, they are looking for 3 specific things:
1. Website Design
Good website design is critical to converting visitors into paying customers. People want to have a good first impression of your website. Rappers want to be able to easily find and download instrumentals without much effort. Every website is designed differently, but the key to a “good” website design is based off of the understanding of your target customer.
In other words, if your web design is crappy then you probably won’t sell a lot of beats.
TAKE THE TIME, EFFORT, AND ENERGY TO INVEST IN A SOLID WEB DESIGN!
2. Easy Navigation
When a person visits your beat site the first thing they want to confirm is whether or not they are in the right place. Next, they want to be able to easily navigate where they want to go. If the web visitor is a rapper looking to buy beats online then they want to be able to easily find those beats. Because there are thousands of music producers and beat makers selling instrumentals online, you want to ensure that navigating your website is as easy as possible. An artist can quickly visit someone else’s beat site with a click of their mouse. This is especially true on websites such as Soundclick and Rocbattle where the competition for beat sales can be fierce.
DON’T MAKE THINGS DIFFICULT FOR YOUR BUYER! KEEP IT SIMPLE!
3. The Sales Pitch
So you’ve got a good web design and your web page is easy to navigate, that’s it right?
You should be selling beats by the thousands right?
As stated before there are thousands of other producers selling their beats online just like you! What makes you different from everyone else? What makes your beats better than the next person?
You must ask yourself:
Do I have a competitive offer?
What makes my beat site special?
You must give your prospective buyer a good reason to buy your beats as opposed to the next producers’.
THIS REASON MUST BE CLEAR AND UPFRONT!
NO ONE SHOULD HAVE TO GO HUNTING FOR THE REASON!
Essentially, you will need to come up with a sales pitch or reason for people to buy instrumentals and download beats.
Some producers use their credibility with major artists while others use free beats.
Some producers even use YouTube videos or recorded audio to get beat sales.
Whether you do this via video, in written form, or through audio, the sales pitch on your beat site must be compelling! Identity the key points that make your beats and website different from others.
The aforementioned are just a few things to help increase beat sales and paying customers. If your beat sales are still lacking make sure you study up on marketing to get a better grasp on how to sell beats online.