Marketing your instrumentals is a very important strategy for any hip hop producer. Unless you are related to a platinum artist, then it is very difficult to get your music heard by the right people. Luckily for you, with technology where it’s at….marketing your beats to the world could not be cheaper or easier.
Local & Social Networking
Sign up for the big sites such Facebook, Twitter and MySpace. Use these tools to connect with other producers and rappers to build your business network. Connections will get you the opportunities you need, but you have to network with the right people. Tweet about your new beats, post download links on your MySpace and create a Fan Page with Facebook. “Viral” marketing is a strong force online so makes sure you use all the tools available.
Locally, let your friends and family know that you produce beats and are looking to sell some. People gossip, we all know that, and this gossip can work in your favor.
Hot Blonde: “Did you know that Ed makes beats?”
Hot Blondes Friend “Really, well my brother works for a major record label…”
BOOM – opportunity knocks. Success is all about creating and capitalizing on opportunities.
Build your brand! Once you have your brand then promote this by participating in hip hop forums, commenting on blogs linking back to your websites and most importantly create your music profiles on websites like SoundClick, DMusic etc. there are hundreds so I would suggest to save some time and focus on SoundClick to start. Put together a demo of your favorite tracks you’ve made and upload them online.
I actually want to talk about Soundclick specifically for a minute because this is one of the best sites to upload and sell your music online. It’s free, full of your target market (rappers looking for beats) and believe it or not – some big name MCs surf Soundclick looking for their next hit. You have to make yourself assessable, that is a key component to marketing your beats. Wherever you advertise your music – have a contact reference. You don’t want to miss an opportunity because a rapper who likes your beats can’t find your email.