The internet has opened up vast new worlds for local unsigned bands that previously were reserved to the very fortunate, sometimes less talented bands that had the great fortune to be seen by a record executive an signed to a distribution and touring contract.
With the popularity of the Internet many of those things have changed. Advancements in home recording have allowed unsigned bands the ability to put out professional quality recording that used to be reserved for those lucky few. Websites have allowed bands the ability to grow massive online fan bases that rival some of the biggest bands in the world.
MySpace music and websites like Soundclick have really been advocates for local talent but they have all failed at one thing. Driving revenue into local concert venues. The one big plus for online bands is the massive fan base but the one big drawback to that is the fact that those fans are usually not local to the band or their touring circuit. So, this results in moderate CD sales but ends up in lack luster turn out on show night.
So how do you draw your Internet fans to your show? Asking them to drive a thousand miles to see if you is one option but in all seriousness, it will rarely happen. Most fans travel less than 75 miles to see their favorite bands let alone a band they like but has no really record label backing. The best way to grab the attention of those Internet fans is to set up an online pay per view via live event video streaming. It’s really the wave of the future for pay per view events and it’s relatively cost efficient. Best of all it’s the best way to reach every possible fan that you can reach.
It works easy enough. Just contact a provider and set up a time and date. They will almost always provide you with a crew equipped to handle your concert. You can go with a package that meets your needs. From one cameraman to several you’ll be able to give your fans what you want and what you can afford. You will be provided an access website so your fans can log on, make their payment and then view your show in the comfort of their computer rooms. It’s a win, win situation for your fans and for the band. It will allow them to view your concerts thus driving your internet revenue You’ll also receive payment for each pay per view buy so if your marketing is good enough, you’ll be able to cover the cost of the show and if you are really good, you’ll make a little cash. This obviously beats pay-to-pay environments you are likely to encounter in local venues.
Reaching your fan base has become easier with the Internet but driving that fan base to your show will prove to be a challenge for a long time to come. Maximizing your ability to get those fans exposure to your live performances is a key to your bands future success in the music business. Take advantage of programs like live event video streaming and you’ll have a leg up on other local talent!